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USA

Marketing Strategist

locationAnchorage - Alaska (AK),

atCredit Union 1

Job Description:

We are currently looking for a Marketing Strategist to join our team! Our ideal candidate will have a degree in business or marketing, applicable experience for the job, and a can-do attitude! If you're interested in joining a fantastic credit union, consider applying for our position!


JOB
SUMMARY:

The Marketing Strategist is primarily responsible for the lifecycle of a product marketing campaign. This includes successfully developing marketing strategies and facilitate execution of strategies and campaigns. This position will serve as subject matter expert to effectively promote the Credit Union 1 brand to our members and prospective members in support of strategic initiatives and business goals. Apply broad functional knowledge and seasoned expertise to improve the performance of brand/product campaigns and initiatives. Maintain an understanding and advanced knowledge of the functions, processes and systems of other cognizant business units. Serve as project lead on complex issues requiring in-depth knowledge of organizational objectives and competing priorities. Works without supervision with extensive latitude for independent judgment.

ESSENTIAL JOB FUNCTIONS:

  • Track marketing goals, plans, budget, deliverables and deadlines.
  • Develop integrated strategies for marketing campaigns, oversees planning, creative briefings, brainstorm sessions, and, with internal teams, presents post campaign results and recommendations.
  • Serve as the primary consultant working with brand and product owners to develop and execute marketing strategies and advertising campaigns across paid and owned media.
  • Ensure a deep understanding of cross-functional efforts to facilitate and communicate “big picture,” provide industry, product-level and brand guidance or clarification where needed and seek out necessary approvals so all initiatives remain integrated, on schedule and key stakeholders remain updated and aligned.
  • Collaborate with all levels of business unit leaders, to determine goals and product line enhancements for the development of the marketing plan and opportunities.
  • Leverage internal and external expertise and capabilities to provide additional insights in the creation and refinement of campaign strategies.
  • Maintain a thorough knowledge of Credit Union 1’s brand, products and services, and trends within the marketing industry, competitors, etc. to provide recommendations.
  • Provide guidance
and product owner feedback to the creative team and agency regarding strategy, campaign objectives, appropriate tone of voice and brand positioning.
  • Work with operations team to ensure that all initiatives remain on schedule and on budget and update stakeholders as applicable on any changes.
  • Serve as cross-functional campaign liaison with corporate stakeholders, such as Corporate Communications, Operations, Branch Strategy, Compliance, leadership, etc. to ensure all marketing materials conform to business unit, compliance, regulatory and security requirements.
  • JOB QUALIFICATIONS:

    • College degree in business or marketing with 3 years of experience preferred or equivalent with and a working knowledge of MS Office products, Asana, as well as Adobe Creative Cloud is required.
    • Must be comfortable learning other programs and platforms as needed.
    • Significant experience in collaborating across organizational boundaries and building partnerships across various functions.
    • Ability to synthesize results of campaign analysis, develop and make recommendations and presents results to solve unique and complex problems.
    • Extensive experience managing multiple initiatives and meeting changing requirements and priorities to accomplish objective.
    • Expert skill using innovative thinking to solve problems and facilitate the decision-making process
    • Expert verbal and written communication skills.
    • Advanced skill interacting with staff, management, vendors and members diplomatically and tactfully.
    • Qualified applicants will have the ability to work independently with input, approvals and supervision of Marketing Manager.
    • Must have a keen eye for detail, proof reading and editing with proven track record of having executed and completed projects on time.
    • Must have strong interpersonal skills, be able to thrive in a collaborative environment.
    • Preferred knowledge of state and Federal laws, industry regulations, principles, and practices; and company policies that govern CU1’s products/services.
    • This position is responsible for abiding and complying with the policy for compliance with the Bank Secrecy Act and anti-money laundering laws and regulations (BSA/AML) and the policy for compliance with office of foreign assets control laws and regulations (OFAC).

    Salary Level: 16 $22.12 - $28.85 - $35.58

    Thank you for your interest in employment with Credit Union 1!

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