USA

Regional Brand Manager – Latin America

Coral Gables - Florida (FL), 33134

Starbucks

Job Description:

Job Summary and Mission
This position contributes to Starbucks success by creating and managing integrated go-to-market strategies that reinforce and build the multi-channel Starbucks Rewards loyalty program. Specifically, this role is responsible for leading mass engagement strategy and execution across Starbucks Rewards promotional efforts. This role works with seasonal promotions teams in Seattle, as well as manages key vendor relationships. This role will drive big-picture cross-channel digital plans while delivering on our business and financial objectives

Models and acts in accordance with Starbucks guiding principles.

Summary of Key Responsibilities
Responsibilities and essential job functions include but are not limited to the following:
Leadership - Setting goals for the work group, developing organizational capability, and modeling how we work together:
  • Identifies and communicates key responsibilities and practices to ensure the immediate team of direct reports promotes a successful attitude, confidence in leadership, and teamwork to achieve business results
  • Supports the implementation of company programs to ensure the success of the Company.
  • Builds and maintains relationships with strategic industry and cross-functional partners.
  • Leads discussions and presentations with cross-functional senior leadership teams.
  • Elicits great ideas from creative teams and agencies to drive great work.
Planning and Execution - Developing strategic and operational plans for the work group, managing execution, and measuring results:
  • Prepares, communicates and educates client groups and team on changes in policies and practices within the organization
  • Plans and manages business unit and department processes and practices to ensure that programs are aligned with company business goals and objectives.
  • Creates and manages marketing campaign strategy, including oversight of execution
  • Works with internal and third party vendors to continuously measure, test and learn. Lead the process of setting up measurement and driving ongoing learnings.
Business Requirements - Providing functional expertise and executing functional responsibilities:
  • Builds cohesive marketing plans focused on delivering key business objectives.
  • Develops effective holistic marketing strategies to drive awareness and customer engagement
  • Ensures individual promotional activities continually are leveraging marketing to its full capacity and are highly efficient, engaging and meaningful to both consumers and the Brand.
  • Assures campaign strategies and tactics will be engaging and effective in within marketing channels while maintaining brand integrity.

Summary of Experience
  • Creating and driving marketing initiatives that reinforce or build brand equity for integrated, multichannel promotions and programs and campaigns.
  • Strong understanding of competitive landscape to help build relevant strategies in accordance with overall marketing strategy and successful track record managing large-scale campaign programs.
  • Strong knowledge of marketing channels and how they can help drive consumer behavior and impact the business.
  • Brand or product management experience with complex budget responsibility.
  • Experienced in Agency management and in driving and inspiring innovative creative across all digital platforms.
  • Ability to adapt insights into relevant consumer- facing marketing strategies and activations.
  • Strong written and verbal communication skills and the ability to clearly articulate a point of view.
  • Experience leading marketing, technology, creative, and media plans from strategy through execution.
  • Solid knowledge of marketing end marketing analytics, and ability to generate, analyze and interpret data (7+ years)
Basic Qualifications
  • Basic Qualifications are objective, non-comparative, and relevant requirements essential to performing a role anywhere in the company. Examples include minimum educational requirement or specific degrees, certifications, minimum number of years of experience in a similar role with similar scope or level of responsibility, experience with core technology tools or platforms such as Microsoft Office, equivalent military experience, etc. A process guide for determining Basic Qualifications is available on the Job Description SharePoint site.
  • Strategic planning experience within the marketing function in a large scale corporate or agency environment
  • Experience leading cross-functional teams
  • Experience managing complex digital campaigns or initiatives that reinforced and/or built brand equity.
  • Experience in product or brand management
  • Experience with budget management
Required Knowledge, Skills and Abilities
  • Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities
  • Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities
  • Organizational navigation and relationship management
  • Organizational and strategic planning skills
  • Ability to lead cross-functional teams
  • Strong presentation skills
  • Attention to detail
  • Ability to work independently
  • Strong decision-making skills
  • Ability to influence others
  • Ability to speak, read and write in Spanish and English
Job Scope
  • Annual Managed Expenses
  • Annual Sales (if applicable)
  • Annual Company Financial Influence
  • Partners Directly Managed 1-2
  • Partners Indirectly Managed



Starbucks and its brands are an equal opportunity employer of all qualified individuals.

We are committed to creating a diverse and welcoming workplace that includes partners with diverse backgrounds and experiences. We believe that enables us to better meet our mission and values while serving customers throughout our global communities. People of color, women, LGBTQIA+, veterans and persons with disabilities are encouraged to apply.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances. Starbucks Corporation is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at 206-318-0660 or via email at [email protected]

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