Digital Marketing Specialist

locationLincoln - Nebraska (NE), 68508


Estimated salary $16.50 an hour

Job Description:

Nelnet is a student loan servicer that's grown into a fiber internet pioneer, real estate investor, and software provider. But that's just the beginning. With 6,500 associates and growing, we take our business wherever superior customer experiences and ingenuity are needed.

The perks of working at Nelnet go beyond our benefits package. When you join the Nelnet team, you're part of a community invested in the success of each individual. That support comes through in our work, as we are united by our mission of creating opportunities for people where they live, learn, and work.

As a Web Strategy Specialist, you will be responsible for leading the planning and execution of digital & web marketing experiences for clients. The successful candidate must demonstrate expertise in the areas of digital account management, project management, SEO/SEM best practices, and possess an understanding of paid digital channels and audiences. As the main point of contact for digital projects and strategies, you will be able to effectively build digital/web strategies to help achieve business goals. You will provide detailed metrics reporting and strategic recommendations based on digital performance and user behavior. You will be responsible for writing creative briefs, project plans, and project estimates for all digital work while managing the day-to-day aspects of project management.

- Responsible for the day-to-day execution of web projects - Prepare creative and/or project briefs and lead kick offs for web & digital projects - Assist in the development testing process - Schedule and attend team and/or stakeholder meetings as determined appropriate by the web strategy manager or other leaders - Prepare and distribute meeting agendas and notes; track meeting takeaways - Coordinate the production of website projects, landing pages, digital product development, etc. - Establish project timelines and work with Traffic to ensure key milestones are met and projects are delivered on time - Work with the web team to prepare project estimates - Organize progress of jobs through project management software by working with Traffic to

track, monitor, and guide all jobs for their assigned stakeholders. - Review all work from the development team prior to stakeholder approval for strategic direction, grammatical, technical and visual accuracy, and overall brand consistency - Prepare and evaluate results of web projects/campaigns along with the web strategy manager - Compile information, secondary research, and/or other assigned projects and campaigns - Familiarity of Google Analytics to assist with analysis of campaigns or projects.

EDUCATION: 4-year degree in marketing, advertising, or related field EXPERIENCE: 2-4 years in marketing position COMPETENCIES – SKILLS/KNOWLEDGE/ABILITIES: - Strategic thinker, Detail-oriented & Organized - Strong written and oral communication skills - Good at building team and client relationships - Ability to multi-task and work under tight deadlines - Enjoys problem solving and ideation - Quick to learn and work independently - Basic knowledge of HTML - Ability to handle a high volume of work

Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program. Click here to learn more about our benefits: LINK .

Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance. Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Nelnet Corporate Recruiting.

Nelnet is a Drug Free and Tobacco Free Workplace.

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