Outdoor Marketing and Communications Manager

Morgantown - West Virginia (WV),

Careers | West Virginia University

Job Description:

Under the direction of the Assistant Vice President and supporting programs with the Outdoor Economic Development Collaborative, this position executes integrated marketing and communication strategies from concept to completion. The incumbent is responsible for identifying, shaping and managing the development of high-quality content to promote the unit’s projects and outdoor programs. The employee is responsible for developing, publishing, and/or distributing the content for the unit’s news, recruiting, research, and fundraising efforts. The content will be distributed via news releases, print and digital marketing materials, social media, digital advertising, websites, e-newsletters, digital information stations, marketing campaigns and other appropriate communication channels. This position supports WV’s outdoor economy and those with experience working in and promoting outdoor recreation are strongly encouraged to apply. A passion for the outdoors is a must.

Strategic Content Creator – Marketing & Communications
Develop, implement, manage, and evaluate an integrated marketing and communications plan, including measurable outcomes and performance indicators.
Develop and implement a plan to market to and recruit participants into the unit’s programs.
Serve as the liaison with University Relations including news, branding, trademark, and licensing.
Identify, shape, and manage the development of innovative and high-quality content in support of a marketing and communications plan. Use thorough research, editing, proofreading and fact-checking for a variety of multimedia projects, including media pitches, press releases, websites, video scripts, publications, and social media.
Creatively leverage topics to turn them into engaging stories that can be communicated across media platforms using a variety of mediums.
Develop engaging and accessible content for internal and external audiences. Tailor style and tone for various audiences, including local and national media, prospective participants, donors, and state/local/ WVU community members.
Develop and implement a strategic social media plan to support the organizations marketing efforts. Manage social media channels and content calendars. Track and analyze social and other media reach and engagement using analytical tools and share reports in accessible forms with stakeholders.
Provide expert advice and resources to the organization on how to promote various events, recruit members, advertise programs, and create community awareness on offerings available.
Create the organization’s messaging and goals into recruitment materials. Develop handouts and multimedia content.
Identify and pursue opportunities for publicity and story placement on a local, state, and national level.
Assist with the planning and coordination of special events as necessary to capture multimedia content to create promotional material and news releases.
May support projects that involve mentoring student employees or interns related to marketing and communication.
The above duties will need to be completed with a focus and interest on the outdoors, outdoor programs, outdoor recreation, and outdoor lifestyle.

Multimedia and Digital Materials Development & Management
Develop and produce printed and multi-media digital materials such as videos, brochures/flyers, announcements, newsletters, programs, podcasts, flyers etc. to promote their programs and activities to target audiences. This will include identifying appropriate content, design needs, budget planning and reasonable deadlines for the project.
Photograph and video subjects participating in
adventure activities for use as design elements.
Enhance photographs and digital imagery in outdoor settings to create high visual impact as well as produce artistic and infographic elements.
Manage video, digital and multimedia assets for routine access and long-term archival.
Oversee and manage work with outside contractors or vendors (printers, photographers, graphic designers, editors, videographers etc.), proofreading copy and layouts producing high-quality multi-media digital and printed material on time, on budget, and aligned with WVU standards.
Overall responsibility for graphic design and support of website design and content development.
Perform other miscellaneous duties as needed, assigned, and required.
Knowledge about outdoors and recreation media development for marketing, promotion, and recruiting focused on outdoor lifestyle.
Ability to work with outside constituents on video and photo shoots.


Excellent writing and editing skills, including composition, grammar, punctuation and proofreading
Ability in crafting persuasive communications for a targeted audience
Ability to transform topics into feature articles, press releases, web content and marketing materials
Interpersonal communications, public speaking and professionalism
Ability to manage websites – content and design
Demonstrated understanding of online media strategy, analytics and reporting
Skills in graphic design and photography
Ability to work autonomously, with minimal supervision, as well as part of a team
Knowledge of capturing outdoor and/or adventure mediums
Knowledge and experience in outdoor recreation settings
Skills in adventure sports: Rock Climbing, whitewater, skiing, backpacking. (Participating in, not leading).
Familiar with spending time in outdoor settings.
Knowledge of wilderness travel


Bachelor’s degree is required in journalism, communications, public relations, media, multi-media, English, or a related field.
Master’s degree in related field preferred.

Minimum of two years of experience maintaining a successful media and public relations marketing plan.
Creating and developing content for digital and print communications video and storytelling preferred.

Valid driver's license required
About WVU
At West Virginia University, we pride ourselves on a tireless endeavor for achievement. We are home to some of the most passionate, innovative minds in the country who push their limits for the sake of progress, constantly moving the world forward. Our students, faculty and staff make this institution one of the best out there, and we are proud to stand as one voice, one university, one WVU. Find out more about your opportunities as a Mountaineer at

West Virginia University is proud to be an Equal Opportunity employer, and is the recipient of an NSF ADVANCE award for gender equity. The University values diversity among its faculty, staff, and students, and invites applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.
Job Posting: Jul 31, 2020
Posting Classification: Non-Classified
Exemption Status: Exempt
Benefits Eligible: Yes
Schedule: Full-time

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